I haven’t checked in Spain, but I assume that the situation is not very different from that in Germany. E-commerce is a tough battlefield. Even more so if you are a reseller of third-party brands and have to compete with other companies for top positions in search engines.
Anyone who has recently done a search on Google may not even notice that almost everything they see at first glance is advertising. The consequence is simple: If you want to give visibility to your merchandise, either you advertise or you are practically invisible.
Large companies spend millions of euros each month on Google
In return, they get what they are looking for: Visibility, clicks and sales. The most powerful channel by far today is Google Shopping. The only “problem” is that you are completely comparable with the competition. If someone searches overseas data for the latest model of running shoes “Asics Vuelosobreelasfalto 42k+” they put you in a row with all the companies that sell that same product along with the price. The user today has a flaw: In most cases, they let themselves be guided by the price. The general rule is this: the one with the lowest price gets the click.
Users who arrive through
Ads often have a lower price compared to those who enter directly, for example. That is, if you are Pedro, a lifelong customer of zapatillasquetehacenvolar24.com and you search for the model in your favorite running store, you will get a price of 149.99 euros. On the other hand, if you are MartÃn who searches on Google and the quality score is calculated based on clicks on the ad that leads to the same product on zapatillasquetehacenvolar24.com, you will get a price of 129.99 euros. Life is not fair, you already knew that, but now you know.
It is worth testing it before your next online purchase. It will not always work for you, but the more competition there is in the market, the more likely it is that you will get a better price if you enter through Google ads.
Lowering the barrier to entry for new buyers
We try to make small packs that make us earn a little money but where the bet is recurrence. It is above all about creating a good initial experience uk data for new buyers. Products with such a low price only make sense if they have that potential.
This post had a trick, no doubt. I don’t recommend selling products for 1 euro, but I do recommend packs where the unit costs 1 euro or less. We also see that in the world of collectors, two or three friends often get together and buy the big pack to then share it and sometimes even resell another part because they get a profit from it.