You’ve probably heard of automation before – and while you can tell pretty well from the word itself what it actually is. You probably don’t know the details. But email marketing automation is an extremely. Therefore, useful thing that can save you a lot of time and significantly improve the results of your campaigns.
Don’t worry, we have prepared a short guide for you that will take you through the first steps. Of email marketing automation in a simple and understandable way.
What exactly is automation anyway?
Well, it’s actually quite simple. Automation means that certain processes in the company, especially those that are often repeated, are not taken care of by ourselves, but these processes take place automatically . It is therefore a measure that saves us a lot of time. Therefore, because we no longer waste precious minutes or even hours on repetitive tasks.
When we talk about marketing bulk mail masters automation, we are talking about the introduction of automatic processes. Therefore, in the field of managing our company’s marketing activities. If we touch on email marketing specifically: the term email marketing automation means the creation of automatic messages that are sent at certain time intervals or in response to the actions (or lack of actions) of the recipient or the user of your website or application.
And why do we use automation in email marketing?
Well, not really in the beginning – once you start automating, you’ll have more work for a while. But once the processes are implemented, you will save a lot of time , and you will also achieve each of these tiers is better results, so the initial investment of time will definitely be worth it.
With conventional, “manual” email marketing, you still need someone to click the right button and send the message. But you will have data on to set criteria for when something happens. Creating these criteria is a process that will take a little more time in the beginning, but once it’s over, these criteria will save you a lot of time.