Therefore, you should use no more than 2-3 colors in your website’s color scheme. Later, they will be supplemented by advertising banners in brighter hues. By definition, they cannot calm down and fade. Their job is to attract attention. Product illustrations may also not be in pastel colors. If you use a flashy design and a lot of radical colors in your main design, the customer himself will not understand why, but he will close the tab and never come back.
The subconscious mind pushes away stimuli.
Especially today, when anxiety levels are generally high among most clients, there is a lot of stress surrounding it. Use solid colors and avoid unnecessary gradients and patterns. But even if you decide to use the latter, make them as calm as possible without being pretentious. The psychology of color perception is a very serious science. Color can give clients absolutely stunning results.
Not just dozens of experts in the fields of
Marketing, advertising and web design are working to create corporate identities for major players in the e-commerce market, political parties and grocery chains. Calltouch Marketing Products End-to-End Analytics Call Tracking Predictions About Appointments Call Back Live Chat Design Features for Online Store Pages Home Page or the image of your business.
It should be simple but at the same time attractive to
Customers. How to achieve this and design your online store to attract potential customers and increase conversion rates? Follow some tips when developing web resources: Simple and logical menus: sections, subsections, categories. Everything is clearly divided and understandable at a glance. Organize products by brand, popularity, type, rising/falling price. Table of Contents It would be nice if users could choose the ranking type that is convenient for them.
This is especially true for clothing stores:
Clothing Catalogs Remember the three-click rule. That is, users can reach the point of purchase by clicking the mouse no more than 3 times. For example, “men’s hats” – “baseball caps” – “buy”. Filtering by material, color and size can do the trick. Take advantage of banner ads. Use dynamic and atmospheric illustrations to express your message brighter and clearer, with special touches.