We’re excited to announce a new feature update from Claspo: we now have a text roller! Hard to find in many popup builders, this dynamic component makes it easy in one pop-up window to display rotating messages. Plus, with our intuitive drag-and-drop editor, customization and implementation are easier than ever!
Whether you’re running a flash sale, promoting multiple offers, or cycling through important updates, the text roller ensures your messages are delivered clearly and effectively without cluttering the design.
But what is a text roller and how do you use it?
What is a text roller?
A text roller is a dynamic feature that allows text to move or “roll” within your popup instead of remaining static. This smooth, continuous movement instantly grabs the user’s attention, making your message more noticeable and engaging.
- Increased engagement – Moving text naturally attracts the eye, encouraging users to interact with the content rather than scrolling. This engineer database makes it ideal for displaying limited-time offers, holiday promotions, or special offers.
- Multiple promotions in one popup – Have more than one offer to promote? A text roller allows you to alternate different messages or offers within a single popup. For example, you can promote a discount code, special bundles, and free shipping without overwhelming the visitor with too much information at once.
- Dynamic and interactive experience – Movement within your popup adds an element of interactivity, making your popups feel more like a conversation with your customers. This keeps your content fresh and prevents it from feeling repetitive, even for returning visitors.
- Perfect for seasonal campaigns – Are you running a in one pop-up window campaign for Halloween, Black Friday or the holiday season? Use the text roller to alternate limited-time offers, early-bird discounts and exclusive product announcements, giving your customers a compelling reason to act now.
How to use the text roller
This feature may seem quite small and simple, but there are many ways to use it to make your popups more attractive and user-friendly. Let’s look at some examples.
Use Case: How about increasing your average order value? During high-volume sales events like Black Friday, Cyber Monday, or holiday sales, businesses often have multiple promotions running at once — discounts, bundles, free shipping, and more. Instead of overwhelming customers with multiple popups or too much information, a text roller can be used to cycle through different offers in a single popup.
Example: A clothing store might use a text roller to alternate messages such as:
- “Black Friday Flash Sale: 50% Sitewide!”
- “Free shipping on orders over $75!”
Benefit: This helps keep the popup clean while ensuring that each offer gets attention, helping customers discover all the available offers without in one pop-up window overloading them with popups.
In addition, you can also launch personalized offers using Claspo’s targeting features. For example, add pop-ups to specific pages or adjust your message based on campaigns or other UTM parameters.
2. Limited time offers and creating a sense of urgency
Use case: A text roller can be very effective for limited-time promotions or to create a sense of urgency. The movement of the text itself can increase the perception of urgency, which can encourage users to act faster.
Example: A tech store offering a flash sale on laptops might use a ticker with the text:
- “Limited Time Only: 20% Off Laptops!”
- “Hurry! Only 5 hours left until the end of the promotion!”
Benefit: Multiple messages that create a sense of urgency in a single pop-up can encourage customers to make decisions faster, leading to increased conversions.
3. Highlighting event announcements and key dates
Use Case: For companies hosting webinars, product launches, or virtual events, a ticker can be used to highlight key event details and countdowns.
Example: A software company launching a new product might use a ticker to display:
- “Join us for a live product demo: October 30th!”
- “Sign up today for early access!”
Benefit: It provides visibility and repetition of all the important details of the event, keeping your audience informed and engaged without the clutter of a pop-up.
4. Demonstration of several USPs (unique selling propositions)
Use Case: When promoting a product or service with multiple unique selling points, a ticker allows you to scroll through those benefits without overwhelming the user with redundant information.
Example: A SaaS company might use a ticker to highlight:
- “Save time with automated workflows.”
- “Real-time analytics at your fingertips.”
- “24/7 support for all users.”
Benefit: By targeting multiple features, you can uk data highlight the multifaceted value propositions of your product or service without the need for multiple pop-ups or excessively long copy in a single window.
5. Showcase social proof and testimonials
Use case: Social proof, such as customer reviews or recommendations , can significantly influence purchasing decisions. A ticker can display rotating customer reviews, creating a more compelling and trustworthy pop-up experience.
Example: A travel agency may show:
- “Best vacation ever! The excursions were amazing! – Sarah J.”
- “Highly recommend this service! Great experience. – John D.”
- “Exceeded my expectations! – Emma P.”
Benefit: Interspersing customer testimonials helps build trust and connection with potential buyers without overwhelming the pop-up.
6. Increase engagement for seasonal campaigns
Use Case: Seasonal promotions often include different messages for different product categories or customer segments. Tickers can help a relationships with consumers and society at large. companies communicate seasonal offers more effectively.
Example: For a Halloween promotion, a retailer might use a ticker to display:
- “Scary Discounts: Up to 40% Off Halloween Costumes!”
- “Trick or Treat: Free Candy with Every Order Over $50!”
- “Don’t Miss: Free Shipping on Orders Over $75!”
Benefit: By alternating these messages, the popup remains dynamic, reinforcing the holiday theme and keeping visitors engaged with multiple offers.
7. Announcement of referral programs
Use Case: Ticker is also ideal for promoting referral programs where multiple rewards or levels are involved.
Example: A fitness app might use a ticker to display:
- “Invite a friend and get 1 month free!”
- “Your friend will receive 20% discount on their first subscription!”
- “Unlock exclusive workouts when you invite 3 friends!”
Benefit: The ability to showcase all of your referral rewards and benefits in one rotating post increases the visibility of your program, making it more likely for users to engage.