Adding how-to schema to your articles simply tells Google that your article is a how-to article. However, before you start deploying how-to schema on all of your articles, make sure that you are following Google’s guidelines first. Advertising: Don’t use purposes. Ineligible Content: How-to rich results may not be displayed if the content is obscene, profane, sexually explicit, or graphically violent; or if it promotes dangerous or illegal activities or has hateful or harassing language. Source: All HowTo content must be visible to the user on the source page. The how-to should be the main focus of the source page. Don’t include more than one HowTo for a certain page.
Materials and tools: Add structured data to
all materials and tools necessary to complete the task. Steps: Each HowToStep must include the entire contents of the source step. Don’t mark up non-step data such as a summary or introduction section as a step. Step images: If the steps are best represented visually, ensure the images in these steps are marked up for each HowToStep. Only mark up the instructional step images that are specific for each step and don’t use the same image in multiple steps for the same how-to. Use the same images that correspond to the content on your page. Don’t use images that don’t reflect the how-to content, or use different images to optimize the rich-result.
Final image: If the end result can be accurately
described by an image, ensure this image is present on the page, and your HowTo markup includes it using the image property. This image may be the same as the one marked up for the last step. Content: Don’t use HowTo markup for recipes. Recipes should use the Recipe structured data instead. Articles and general advice content that is not a specific set of instructions are not appropriate for HowTo markup. Applying how-to schema on your blog writing Understanding the how-to schema objects/elements Required: Name – title of your article HowToStep or HowToSection – full instructions of each step in the How-To article Recommended: description – further description of the How-To step estimatedCost – the estimated cost of completing the guide image – a photo of the step for better details supply – an item needed that is consumed to complete a step tool – an item needed but is not consumed to complete a step totalTime – the total time needed to finish the guide video – the full video of the guide video.
hasPart – a clip of the full video that indicates
a single step video.hasPart.endOffset – the end time of the clip from the beginning of the video video.hasPart.name – the full name of the clip hasPart.startOffset – the start time of the clip from the beginning of the video video.hasPart.url – a link to the specific time of the clip in the full video Prepare the code and fill in the details To save you time, you could simply copy and paste this code that I did for the Comprehensive SEO Audit Guide I wrote. There are also a bunch of schema generator websites available or you could also copy the code in the how-to schema guidelines.
structured data either via a URL
or code snippet. It can give you a preview cameroon phone number library of how your website will look like in the search results. rich results Once everything is perfect, you can now deploy your code! Since the how-to schema is placed in a specific page, I would recommend putting it at the start of the <body> of the HTML code. Resubmit in Google Search Console This step is not really required because Google will eventually crawl updates on your page within a few days but just to make sure it gets indexed, you can use the URL inspection tool in Google Search Console and request for reindexing of the page/s you updated.
How it would look in the SERPS In the Rich
Results Tests, you could click Preview and it will show you how your content will appear in the search results for a How-To Rich Result. rich results serps for blog writing Monitor how-to schemas in Google Search Console Once Google is able to crawl the how-to structured data on your blog posts, you will notice a new section under “Enhancements” in your Google Search Console account labeled “How-To”. This is where you can see all the valid how-to pages in your website and should they have any errors or warnings. Always remember that Rich Results are not guaranteed. Do not get frustrated if you are not seeing How-To rich results for your website since it depends on Google’s algorithm if it is going to show Rich Results for a specific search result.
How to update and enhance old blog posts Let us
say that you finally have a lot of blog posts helps maintain competitiveness as you’ve been consistently writing over the years. It’s important that you don’t leave those blog posts alone, but to go back and update them when necessary and applicable. Knowing which blog posts to update The first step to updating and enhancing old blog posts is knowing which blog posts to update or enhance. This is applicable for all webmasters but is especially true for publishers where the main source of attracting traffic is through their content, like this website. The problem happens when you have blog posts dated to 5+ years back. This means that you’ve published hundreds of blog posts or maybe even thousands.
So, there has to be a large number of old
underperforming blog posts in your fans data arsenal. How do you choose the blog posts that you will update and enhance? Through their rankings and traffic. Easy enough, the primary way to determine which of your blog posts needs updating is to check Google Analytics and Google Search Console (or rank tracking SaaS). Here’s how you can do it: On Google Analytics account, go to Behavior → Site Content → All Pages. There you’ll see your top 10 for particular blog posts you have in mind through the search bar.