Sending a boring email that only contains commercial information no longer sells. To attract the user’s attention, you need an attractive design and content. Get it by following these recommendations:
Newsletter Title:
Eye-catching, generating interest and curiosity in the reader.
That it offers practical or success stori special data es (for this, a promise must be offered).
The tone should be as close and direct as possible.
Body of the captivating email:
Since the Newsletter presents a wide variety of topics, it is important that it has a well-defined structure. Use subheadings and bullet points to divide the information into blocks.
Give priority to the use of graphic elements such as images and videos , they attract a lot of attention and make reading more entertaining! If you don’t have enough time to start laying out and designing, don’t worry! Use pre-defined templates. However, with some Email Marketing tools it is very easy to design your pieces, you just have to drag and drop the elements where you want them to be displayed.
At the top of the email, it is key to put the most important thing, start in a striking way to capture the users’ attention . A good start makes the difference between an interested user and one who ignores your email.
CTA or Calls to Action:
Eye-catching, in keeping with the content and design of the sales support can take many forms Newsletter. They should reflect the corporate identity and aim to achieve the final objective: downloading the App . Be careful with the colours used, try to use colours for the button that contrast most with the background.
First of all, to be effective, they must be persuasi vietnam data ve and convincing .
It is recommended to place the CTA at the end of the content since if it is the first thing the user sees, it may seem too commercial and they may ignore the rest of the Email.