To expand this opportunity set, companies use various lead generation tactics. However, since your competitors are also searching for leads online, it can be difficult to attract the attention of the same people.
Manually prospecting for sales takes time away from other sales activities that could increase revenue. Lead generation software, often known as lead generation software, automates and customizes the prospecting process. This allows your marketing team to develop campaigns that generate higher-quality leads.
What are the features of lead generation software?
Here are the five most important qualities when looking for a lead generation system.
User friendly interface
Even the most sophisticated software will be useless in your hands if you can’t use it. Marketing teams are marketers, not web developers. Look for lead generation software with an easy-to-use interface and various training options. Then, anyone on your team will be able to use it without experiencing technical difficulties.
Integrations
Since you are undoubtedly already using business applications, any lead generation software you choose should have integrations. This allows you to transfer data between your lead generation system and your CRM, email applications, and other business-related platforms.
Analytics
It is vital to have accurate and up-to-date data when developing improved company procedures. Any lead generation software you choose should include full analytics and reporting capabilities . This way, you can always keep an eye on the numbers. This allows you to make data-driven improvement decisions and identify areas where you are not achieving your goals.
automation
By responding to requests, assessing data, and setting priorities, automation saves significant amounts of time. There’s no need to automate every task on your to-do list. However, having options means having more influence over how you and your team use your time .
Customer Relationship Management
CRM tools – Customer Relationship Management – will likely appear in your search for lead generation software. CRM often includes lead generation, as it is all part of nurturing customers in your sales funnel and building a loyal customer base.
The Best Lead Generation Tools for SaaS Companies
Lead generation tools fall into several categories.
Below are the most popular forms of lead generation tools that companies can use:
On-page lead generation involves attracting potential customers from your website using opt-in forms and promotions.
Email Marketing – Campaigns are used to generate leads and increase engagement.
Email Address Finders – Find potential customers, convert them into leads and add them to your email list.
Prospects and Reach – Collect contact information from visitors and reach out to potential leads.
Customer Relationship Management Tools – Leads are linked and tracked.
Advertising Tools – Advertising is essential to increase website traffic and maintain visitor interest until the end of the buying cycle.
Communication Tools – Customer support telemarketing data tools help companies engage with potential customers.
Let’s dive into each SaaS lead generation tool.
1. Information Search and Distribution Tools – SalesIntel
SalesIntel enables you to access search semantics will change millions of decision makers and hyper-targeted organizations based on technology, b2b reviews company size, geography, buying intent signals and more.
SalesIntel helps you build your ideal customer profile and find potential customers in the US, UK, Australia and Canada.
Using buyer intent data, SalesIntel helps reps find customers who are actively engaged in the buying process and ready to buy today. You can receive a direct mobile phone call through the platform.
Lead generation opportunities include:
Targeting with extreme precision
Contact the administration
Integrations with marketing automation and CRM systems.
Export CRM data
Data on technographic, firmographic and buyer intent data.
Automatic data replenishment
Chrome Add-on – RevDriver
All these features and data sets make SalesIntel one of the best ZoomInfo alternatives for sales prospecting.
2. On-Page Lead Generation – Hubspot
Hubspot marketing software is a one-stop shop that allows businesses to improve the quality of visitors, collect more leads, and promote them through email and advertising. Although Hubspot is more expensive, it offers a lot of features that make it valuable.
You can use Hubspot to create effective marketing campaigns, attract visitors, and convert them into customers. You can use the capabilities to create automated processes, manage social media accounts and email campaigns, and focus on generating Saas leads. It is a great option for small businesses.
Lead generation opportunities include:
Landing Page Builder
Forms
Analytics
Conversational Bots and Live Chat
Ad management
3. Advertising tool – Google AdWords.
Why not run ads while your target audience is around? For search engine advertising, Google Ads is the best option. It increases the likelihood that website visitors will land on your page, increasing the likelihood of conversion.