Many businesses struggle to understand their target audience, leading to missed opportunities and ineffective marketing strategies.
Close the gap between your business and clients by creating accurate buyer personas that resonate with your customers. You can get your ideal client profile without spending hours on research and take email marketing service analytics by using lemlist’s AI.
In this article, we will reveal 3 steps to creating detailed buyer personas with the help of AI.
Try lemlist’s free Buyer Persona Generator
Type in your business email address so lemlist can fetch your business description and value proposition.
To get better results, edit the description and add more details.
Then, lemlist will show you 3 client profiles that fit your business proposition.
Step 1: Use AI to identify your ideal companies
First, identify the types of companies that would get the most value from your product or service.
If you already have clients, check your client list and highlight the ones that:
- Bring you the most profit
- Get the most value from you
- Have been with you the longest
Essentially, these are your best clients, and you want more of them!
Is your client the same software allows the website or leads list a bit messy? You can clean it for free and enrich your leads with lemlist’s free G-Sheet addon.
If you don’t have clients yet, identify potential ones and reach out to them on LinkedIn.
Network in order to find out:
- The struggles they might be facing
- Who is the end-user and who is the decision-maker
- If it makes sense for them to proceed with a solution like yours
To save time on your LinkedIn outreach, use an AI-powered cold outreach automation tool. They create personalized outreach sequences for you, which drive more replies in less time.
Gather information about your ideal clients with AI
Once you’ve got your list of best clients (or best potential clients), gather information about them.
Here’s some of the information you’ll need:
-> Are they serving other businesses (B2B) or consumers (B2C)?
→ What industry are they in?
→ Who are they trying to reach?
→ What’s their unique selling point?
You can get an automated enriched database d company list with the above information using n8n and ChatGPT. Here’s how:
Make a spreadsheet of your list of companies and their market, industry, target audience, and value proposition in Google Sheets. It should look something like this.