You may have heard that exit intent popups don’t work well. Many marketers criticize them for performing poorly and annoying users. But should you avoid using popups on your website?
No, you just need to optimize them for conversions and sales.
It all starts with understanding your target audience. You can only create a good exit window if you know what your customer wants. It’s that simple.
But when done right, exit pop-ups can be effective. A recent study found that exit-intent pop-ups can save up to 13.5% of visitor abandonment.
By constantly testing and improving your popup formulas, you exit popup can significantly increase signups and sales on your website. In this guide, we’ll show you exactly how to create exit intent popups that work, along with plenty of exit intent popup examples to inspire you.
What are exit intent pop-ups?
Before we get into the specifics, let’s define the word “popup.” Generally speaking, it’s used to describe a box or other message that appears above traditional amazon database content on a web page.
For example, if you visit the website of a popular teenage clothing brand, Justice Store , you will see a pop-up at the bottom of the page.
Image via Shop Justice
See that X in the top right corner? That’s your first clue that it’s a how lead nurturing increases email newsletter conversion rates pop-up. If you’re not interested in joining CR Squad, you can click the X to restore the page to its normal appearance.
These types of pop-ups usually appear as soon as you exit popup arrive on a website – or with a delay. They are often limited to first-time visitors or people who haven’t visited in a while.
The exit intent popup serves the same purpose, but has a different action mechanism. Instead of appearing immediately, it appears on the screen when the user tries to close the browser.
Exit intent triggers are based on visitor behavior, such as moving the cursor toward the top of the browser window.
This technology allows a pop-up to appear at the exact moment singapore data a website visitor is about to leave, giving you a last chance to encourage visitors to stay or take action.
