In one of the previous blogs, we learned the basics of email automation . We talked about why we start with automation in the first place. Therefore, and we also briefly touched on the advantages of email marketing automation. This time we will focus on these advantages in more detail.
Email marketing automation works very well in most companies. Even if it requires a bit more time and effort at the beginning, as all the parameters must be determined and all the necessary processes must be created, in the long run it saves you a lot of time and brings significantly better results.
It’s an automatic process that requires no action on your part
Well, this one is pretty self-explanatory, but still so very important that we’ll emphasize it again. Once you introduce automation in your email marketing, it means that your work is practically over – everything is done for you by a suitable program.
Of course, you will have to optimize or upgrade things from time to time, but it is also a fact that you will not be able to automate all parts of email marketing. But you will be able to transfer take email marketing service a large part of the tasks from your shoulders to the shoulders of the appropriate program, which will do the job even more efficiently and even better than you did.
Cares about nurturing relationships with potential customers and makes them more receptive
Nurturing relationships with potential customers is extremely important, as it allows you to reach customers when they are actually ready to buy. It’s true, when selling, you have to react consolidate your presence on social networks quickly and strike while the iron is hot, but you also have to be careful to catch the moment when the iron is just right.
If you “attack” the customer with all your sales force at the moment when they are not ready to buy, you will not achieve the best result – on the contrary, you will probably turn the potential customer away, because you will be too intrusive. On the data on other hand, by gradually informing and providing the right information at the right time. Therefore, which among other things, email automation allows, you will achieve significantly better results.